| A BRIEF HISTORY OF GOPH ALBITZ "DESIGNER" In 1958 shortly after graduating from high school I started a four-year apprenticeship as a precision toolmaker in the Aerospace industry in Santa Monica, California, then three more years as a journeyman. This became the basis of the precise tolerances and clean uncluttered lines that I use in the construction of my work today. I started my career as an artist in the 60's in Big Sur, from the years 1966 to 1976. There I open a small shop at the Coast gallery with another artist Karl Lee. That came to an end in a winter storm that caused a landslide that washed my studio into the Pacific Ocean. In the process of starting over, a career that I had barely gotten started, I was now working in my garage atop Pfeiffer ridge. This is when I started to design my own look, to create a line of jewelry that was my own concept, and then take it to market and let others stores do the sales. I wanted to create a look that set me apart from the general idea of what jewelry should look like. Being self- taught as a jeweler I was not bound by the traditional old school concepts of how jewelry was suppose to be made. Instead, I took my approach from a more modern industry. I was free to explore different techniques of construction, using milling machines and lathes to produce very accurate models and the use of high-tech adhesives for part of the construction; as long as the pieces were strong, sound, and functional. The first collection was mostly in silver and some 18k gold. It was a contemporary style with inlaid ivory and hardwoods. I looked at it more as sculpture or “Art to wear” than jewelry. My marketing was through an ad in New Yorker magazine. The Phoenix shop in Big Sur was the first store to carrying my work. I had done a lot of repair work for them of at that time very popular Indian jewelry. This is where I learned to do inlay work. I had from the beginning cut my own stones but now adding to my craft the art of inlay. In 1976 I moved to Carmel, California. There I open a small design studio and sold most of my work through a new store; Concepts, a Jewelry Gallery. In 1980 I started on the work of a new line that I was going to take to New York to do my first attempt at National wholesale marketing. I had been accepted to a juryed A.C.C. show at Rhinebeck upper state New York; at that time the best artist-designer craft show in the country. With limited materials to create the new line. I had a lot of different inlay materials and bunch of small diamonds, from these stones and my new milling machine; I set to work to combine them into a clean new concept, "THE STACKING RING". The square ring with the multiple combination of colors that each customer could assemble to suit their own taste, and continue to collect new colors to create endless variations. An elegant evening combination of black, white and diamonds, or the more casual sporty look of bright bold colors, or the softer look of glowing pastels. At Rhinebeck I was received with relative success. I open several accounts in various locations in the country. Two in New York, the Aaron Faber Jewelry Gallery on Madison Ave. and Bendels Dept. store where I sold a collection of hand carved ebony & ivory w/pearls earrings. The most significant result of the show however was a man named Mort Ableson the head of "Jewelers of America" and the organizer of the biggest wholesale jewelry show at that time the JA show. It took place twice a year in New York, in Manhattan, the ultimate market place! Mort chose me and nine others to show our work in the new marketing concept he had called "The Designer Room" bringing to the retail store owner the idea of designer jewelry. Something that had been exclusive to either galleries or designers that owned their own stores. In the following years as a result of the New York show my work was carried by some 50 stores through out the country. Including Saks Fifth Ave. Nordstrom’s and Neiman Marcus. This exposure also brought about many invitations to do shows at various galleries and fine stores. In 1988 I was feeling that the original goal of being exclusive, unique and cutting edge designer had eluded me. That my work was becoming a more manufacture item and my personal involvement in the actual making of the pieces was almost nonexistent. I now had a staff of jewelers making my designs, and I mostly just was the overseer of my creations. So came the decision to return to the bench and start making and representing the work myself. In 1989 I open my own “Designer Showroom” on Mission St. in Carmel, across from where my workshop has been for the past 12 years. I slowly trimmed the operation down to a few fine stores and my showroom. And by 1992 I had only one jeweler Lech, a Polish jeweler who was the most accomplished at making the Stacking Rings, and my newly married wife Lorry. She ran the store, that left me time once again to do what I loved most; Design and actually make the custom “One- of-a-kind” pieces from start to finish. Then in 1997 came the current phase of my career. We pull up stakes and moved to Bend, Oregon. A place Lorry had found in 1990 and had purchased a small craftsman style home there. On arrival in Bend I set out to find a place to build my dream studio and eventually our dream home. We found just the place, 10 acres 3 miles from town on the most pristine piece of property with large volcanic rock outcroppings and views of the Cascades Mt. amongst the junipers. With plenty of room to roam with our dogs and a place to establish gardens. The studio was completed in 2000 and the house in 2005 a modern retro-industrial concrete and steel, with lots of glass and galvanized siding. Since I started working in my new studio I feel my work has truly blossomed. Working once again as sole producer of my pieces from conceptual design, to final hand fabricated gold work. This time I find myself working much larger than I had before, starting with the conceptual idea of the piece and then cutting each integral part out of precious or semi-precious stones. In some cases where the color is more important I may even use laboratory grown crystals if they best suit the effect I'm trying to achieve. Then each part is assembled in hand fabricated 18k gold framework to be completed into the finished piece of fine jewelry. The studio also has room for me to pursue some of my earlier dreams and quests such as sculpture, painting and most recently I added a forge and welder to do large ironwork, or even furniture. Now in collaboration with Joe Elliot of the Dry Canyon Forge of Bend, we have been working on a very large forged steel and copper sculpture, hopefully to complete this year. When I closed my showroom in Carmel to move to Bend, Steve and Elaine Kaufman of Ladyfingers offered to represent my work in Carmel and have been selling my “One-of-a-kind” pieces and the still ever popular “Stacking Rings”. |
| Next Show: TBA |